What exactly is off-page SEO?
The term “off-page SEO” or “off-site SEO” refers to actions taken outside of your website to influence your rankings in search engine results pages (SERPs).
According to a recent study, off-page SEO accounts for up to 75% of a good digital strategy.
It has everything to do with your social presence, link building, and a variety of other factors that aren’t required to be present on the page.
In layman’s terms, Off-Page SEO simply informs Google or Search Engines about what your audience thinks about your website.
Also, I frequently come across many people who claim that off-page optimization is just simply link building.
However, there are more wings to it.
It has strategic control over how you become famous on the internet.
Link Building is one of the most effective and widely used methods of dealing with Off-Page SEO.
Here, we have the concept of “votes,” which aids in determining your competitors’ and your company’s ranking positions.