Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.
Build your community and grow your brand with social media. We know what it’s like to have ambitious social media goals. That’s why we support thousands of marketers across every aspect of their social media strategy. Social media has the potential to be a powerful marketing tool for your business. You can use platforms like Facebook, Twitter, LinkedIn, Pinterest and Instagram to connect with your target audience and encourage them to become customers.