Event Promotion
Event Promotion
Event promotion forms part of an event marketing strategy & is the practice of spreading the word about the event across all relevant channels to achieve the stated goal. Depending on the event, that goal could be ticket sales, attendance, sponsorship, charity donations or something else.
Event promotion is important in order to help the event achieve its goal. You could have planned the most exciting event this side of the millennium but if nobody knows about it, it will all be for naught. Like marketing, promotion has the aim of addressing the what, when, where & how of an event to make sure people know & want to attend. Where a marketing strategy has to include every aspect of the event, promotion concentrates on the event itself. It utilises the branding, material, channels & target audience identified by marketing & uses all those things to drive towards the stated goal. Promotion is the advertising of the event itself to achieve those goals. Marketing is a much wider undertaking that includes event branding, data analysis, event advertising, measurement & a whole lot more.